Questions brands ask.

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About Flummox

What is Flummox?

Flummox is the exclusive Amazon seller for consumer brands in Europe. We buy your stock and sell it across Europe's seven Amazon marketplaces, running listings, advertising, fulfilment, customer service and returns around the clock, while you follow every sale live in your Brand Portal.

Are you a distributor?

Yes, for Amazon. Like a traditional distributor, we buy your stock and take it to market, but we specialise in one channel: Europe's Amazon marketplaces. Your retail and direct channels stay with you and your existing partners.

Which Amazon marketplaces do you cover?

All seven in Europe: Germany (amazon.de), France (amazon.fr), Italy (amazon.it), Spain (amazon.es), the UK (amazon.co.uk), the Netherlands (amazon.nl) and Belgium (amazon.com.be), with local registrations and listings in six languages.

We're a brand from outside Europe. Can you take us into Europe?

Yes. We sell across Europe's seven Amazon marketplaces under our own registrations, so you don't need a European team to launch. We work out the right setup for your brand together and guide you through every step, from your first shipment to your first sale in each market.

Prices and protection

How do my prices stay consistent?

You keep your recommended retail price and your positioning. As the only seller on your listings, we price consistently with them in every market and in step with your key distribution partners, so your price holds in every market.

How do you stop resellers undercutting our prices?

We put selective distribution agreements in place with you from day one, the legal route to consistent pricing in Europe. From there, our methods and relationships within Amazon lock resellers, hijackers and counterfeits out of your listings.

Is there an alternative to selling to Amazon as a vendor (1P)?

Yes. Instead of selling to Amazon, you sell to us, and we become your exclusive seller on Amazon. You keep a buyer for your stock, without chargebacks or forced discounts, with prices consistent with your positioning, and you see every sale live.

What happens to my distributors and retailers?

They keep doing what they do best. We only run Europe's Amazon marketplaces, under your brand's guidance, alongside your retail and direct channels, working in step with them.

Working together

What does it cost?

We buy your stock and earn our margin on resale, so we only do well when your brand does.

How long do we commit for?

We build for the long term, and our partnerships are designed to run for years. To build trust, we usually start with a pilot, with clear goals agreed upfront, and extend it once it works for both of us.

Who owns my brand, listings and content?

You do. Your brand, trademarks, Brand Registry and content stay yours. We sell as your authorised exclusive seller and look after your listings to your standards.

How do I see how my brand is doing?

In your Brand Portal: sales, pricing, the Buy Box and who else is on your listings, live, in every market.

Operations and data

Who looks after customer service?

We do, in your voice and following your service policies, so every customer gets the same experience as if they had bought from you.

How are returns handled?

Returns come straight to us. We check, grade and restock what can be sold again, and agree how to handle the rest with you upfront.

Is my data safe with you?

Yes. Every brand's numbers are ring-fenced from every other brand we work with. Flummox OS learns from patterns and outcomes, and every brand's figures stay private to that brand.

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